Kevin Curran

Kevin James Curran grew up learning the value of structure early. In high school, sports played a central role in his life. The routine of practices, games, and accountability helped him stay focused academically and taught him how discipline compounds over time.

After high school, Kevin attended Brookdale Community College, studying business for two semesters before transitioning to full-time work. Over the next decade, he worked for multiple small business owners across industries, quickly advancing into management roles while absorbing insights into operations, strategy, customer interaction, and organizational culture.

While serving as general manager for four retail locations, Kevin built online ventures on the side. The intense pace led to burnout during COVID, prompting a pivotal decision: he secured clients and took the calculated risk to go full-time entrepreneurial.

His first ventures included e-commerce and dropshipping, which deepened his interest in marketing and online presence. While building his own digital footprint, he discovered outdated and inaccurate search results tied to his name. After months of cleaning them up, he realized most people lack the time and expertise to do the same.

In 2019, Kevin founded NewReputation to help individuals and businesses reclaim control of their online narratives and adapt to evolving search algorithms. He continues to focus on building, learning, and refining systems—viewing business as a lifelong craft.